For 2016 SS, JNA created new trend looks under the theme ”BEYOND” that will go beyond the current fashion movement, ”normcore”, expressing the elegance that effortless and chic women would pursue.As a global trend, people and city are about to change greatly in the future, and the sense of value, the goal of a lifestyle and the way of living diversely to the current rapid flow of times, whilst every woman sees the different picture ahead, holding on herself tight and venture on to a new day.Like a city awake in a new dawn, this season’s new trend “BEYOND” is meant to express the beauty of a woman who is awake and anticipates the brand new day and regenerated by the key color, “feather orange”, a playful and natural hue that marks a refined and comfortable style.
featured color for 2016 SS : Feather Orange
Subdued orange that has the softness and transparency of a feather. The natural and comfortable earthy hue with semi-matte texture that evokes clay.
Beyond is all around expressions
Express the beauty of Japanese culture that collects attention once again by recent cultural mix, collaboration and re-importation. Japanese traditional colors and playful mix-and-match of different materials such as classic motif and pearls are go-to.