2015 AW nail trend; HAPPY is all around.
In view of celebrating 30th anniversary of Japan Nailist Association, JNA created new trend looks “HAPPY is all around” for 2015 AW from the brand new point of view. Beautiful hands and nails bring happiness and a smile to everyone – with this idea, enlightening the importance of hand and nail care once again, the new trend is to deliver a fresh perception to lead whole nail industry, with easy to apply designs for the nail technicians at salon.
Beauty needs constant care from inside and out. Taking proper care of the entire body, from head to toe, hands to nails is one of the best things to attain natural beauty, and it’s when you feel the connection of sound body and sound mind. Every woman appreciate the joy and satisfaction beautiful nails bring, and the power of happiness to let everyone of us shine.
This season, “HAPPY is all around” look on the fingertips expresses healthiness and softness of a woman who live her life in a gracious way, with a hint of global fashion movement “normcore” (normal+hardcore).
Key color: Warm green
Having set silky and smoky glow of “warm green” as a key shade, along with some effective colors to add a happy and gentle feel.
Pickup colors (source: “fashion color” by Japan Color Enterprise Co.,Ltd.):
Aegean blue (light bluegreen), Day dream(pale bluish-green), Chartreuse(light yellow-green), Green shadow(greenish-gray)
The orthodox look that can be realized by painting nails with a single colour. The look that converts the view for nail art design from “decoration” to the art of manner and personal appearance.
With the image of nobles and ladies of the Middle Ages in Europe in mind, this look embodies the authentic beauty exuded by european historical background.
Picking 3D nail art technique, embossed with hologram texture to create the artistic, fun and active look that is as good as a conversation piece.
Applying calmer camouflage and denim hue to create feminine and energetic look, with a view of nail as a protective function, with the image of healthy woman in mind.